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True story, Athleta has been on my list of dream brands to work with for over a year. Why? Besides the fact that I love love love their clothes, I love what they stand for as a brand. The entire goal at Athleta? To empower women and girls (and you know I'm here for it). They've always had a focus on sustainability, and encouraging women of all ages…..but recently? They took it up a notch with a commitment to size inclusivity. A few months ago, they launched an amazing expansion into extensive sizing. And they're not done. More and more of their pieces are expanding in size range, and we can expect it all to be totally size inclusive by 2022.
If you're popping over here from Instagram Stories, then you know that Lydia and I got to visit our local Athleta store to get to know the brand and to try on some items (Lydia asked if we could go back again next week, so….we all know how she felt about the store visit). It was an absolutely amazing experience, and I loved seeing the Athleta values live and in person.